Dr Jeff Rotman is a Senior Lecturer in the Department of Marketing and co-director of the Better Consumption Lab at Deakin Business School. He is the recipient of the 2021 Vice-Chancellor’s Early Career Researcher Award for Career Excellence. He specialises in research on consumer psychology with a specific focus on the areas of ethics, emotion, and sustainability.

Links_______________________ Jeff Rotman: https://www.deakin.edu.au/about-deakin/people/jeffrey-rotmanSpotify: https://spoti.fi/3jkFkD3Apple Podcast: https://apple.co/3A4PPjZGoogle Podcast: https://bit.ly/2SwB9JrInstagram/Twitter/Linkedin: @utopiaisnow

Timestamps____________________0:00 - Teaser1:34 - Our minds handle risk strangely – and that’s partly why we delayed climate action so long12:46 - What is motivated reasoning and why is it crucial to understand?22:18 - Group identity and survival33:07 - Us vs. them morality, selective reasoning, and green beard traits46:19 - What are the ways we can shift our perception to mitigating climate change?53:28 - Is shame an effective motivator in mitigating climate change?1:03:12 - Status seeking as a strategy for encouraging green solutions1:09:28 - The one marketing insight that everyone should know1:12:50 - What is Jeff’s Utopia?

Credits____________________Thumbnail: HeadshotMusic: A Journey Through The Universe – Lesion X

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