What are the most effective SEO plays today and what are the best tools available? If you're running a business, how should you build your SEO strategy and hire talent to execute it? In this episode, we sit down with SEO expert Matthew Barby to discuss the tactics that he's seeing work best and where he believes SEO is going in the future.

"One link from Entrepreneur literally may be better than 1,000 links from other random websites. Because if volume mattered, we'd just build new websites every day and not care about them. They wouldn't get any links. They'd be nothing. But it'd just be a volume game. That's how Google used to work." — Matthew at 17:55

Recommended reading: Moz Blog, HubSpot Blog, ViperChill, Backlinko.

Recommended tools: BuzzSumo, Ahrefs, Majestic SEO, AccuRanker, Google Search Console, BuzzStream, URL Profiler.

Matthew’s website: www.MatthewBarby.comMatthew on Twitter: Twitter.com/matthewbarby

Email us: [email protected] on Twitter: Twitter.com/ustinKnightGeoff on Twitter: Twitter.com/dailydaigleMatt on Twitter: Twitter.com/mattrheault