Want to learn how to grow on platforms like LinkedIn and TikTok that are currently content-deficient? Listen in!Blake: [00:00:00] Awesome. On the podcast today, I have Courtney Johnson, who is a fellow Austinite. Why more of a passer-by but Courtney, how are you doing today?[00:00:11] Courtney: [00:00:11] I'm doing good. Excited to chat with you, Blake.[00:00:15] Blake: [00:00:15] Yeah, this is going to be fun. Courtney is super active on LinkedIn, so that's where I've originally met with her and and decided to do this podcast episode, and it's going to be really helpful because if you go onto her feed, you will see all kinds of cool content, really great actionable ideas. It's not fluffy like a lot of other people's stuff, which I.[00:00:34] Thoroughly enjoy you. You get a lot of meat in the, in the posts and a lot of specifics. So that's great. And hopefully I'm going to extract that for the audience today and we'll be talking about LinkedIn and then also take talk a little bit. The theme really is content deficient platforms, so platforms where there are more consumers than creators.[00:00:53] And so we'll dive into that. But first I like to get context on you. So that we know kind of what your background is and who we're dealing with. So if you wouldn't mind just taking us through a brief history of your career so far.[00:01:05] Courtney: [00:01:05] Love it. Well, I'm Courtney, as you all know. I actually started my career in sports marketing, worked for a lot of teams over in Dallas. then went to a few agencies, started getting hired on to build out agencies. and companies. Social media departments, you know, make them profitable, create service lines around them.[00:01:24] And then I was hired on at scaled about a year ago to create the digital presence department, which is kind of the bridge between, digital marketing and sales through digital. So we do a lot on LinkedIn where, you know, building out sales teams, LinkedIn and personal brands. So it's been a lot of fun.[00:01:41] It's been a wild ride so far. Working in social media is pretty crazy, but, I absolutely love it.[00:01:48] Blake: [00:01:48] And then for for even further context, if you could just give us an idea of what you would consider your professional super power is.[00:01:56] Courtney: [00:01:56] My professional super. It's definitely connection and audience building on social. So I think a lot of people, and a lot of agencies, brands focus so much on the content where they forget about the audience. You can have the best content in the world, but if the right audience isn't seat seeing it and it's not formatted in a way for that specific platform that's going to resonate with that audience, it's a waste of time.[00:02:21] So I really try to focus on that audience and engagement element. Social media.[00:02:27] Blake: [00:02:27] Well, I think that's going to fit in really well because the audience here, we've got a bunch of listeners that are side hustlers and a lot of people getting started out, not necessarily well on their way in their journey. So this is going to be helpful to give us ideas as to how to get going and how to start engaging properly.[00:02:43] So let's, let's just start there. Like specifically with tech talk right now. It's so unknown for a lot of people. It's businesses like sign hustlers, everybody. Nobody knows what to do on tech talk except for gen Z people. So like for the rest of us, where should we actually start with TechTalk[00:03:01] Courtney: [00:03:01] Yeah. So first place to start is just people . Brands are trying to do, just copy what they're doing on other platforms and put that on tick talk. But it's really about the people. So if you work for, you know, some sort of, whether it's a fun, like a fun, easy brand, like a B to C brand, or a little bit more difficult to B to B brand, you need to pick people out.[00:03:23] That can be the representatives and beyond tick tock instead of...