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How to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan Fenn

How to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan Fenn

Released Wednesday, 1st April 2020
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How to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan Fenn

How to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan Fenn

How to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan Fenn

How to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan Fenn

Wednesday, 1st April 2020
Good episode? Give it some love!
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Blake: [00:00:00] welcome to the podcast. We have Ryan Fenn here today. [00:00:02] Ryan: [00:00:02] He's a CEO of chirp [00:00:04] Blake: [00:00:04] and I'm sure among other things as well, but Chirp is your main thing right now.  Ryan, but before we get going, I want to get context on you. So first off, how are you doing? [00:00:15] Ryan: [00:00:15] I'm doing great. Thanks. [00:00:17] Blake: [00:00:17] I'm curious, before we start, just so people know what they're getting into here with this interview, what is your professional [00:00:23] Ryan: [00:00:23] superpower?[00:00:25] My professional superpower. Oh man. Which one? no, I'm just humility. Humility. No. I would say that our, if I was to sum it up, we're really good at, capturing Leeds and converting those leads are quickly connecting with those leads to push them through a sales process and turn them into a customer faster.[00:00:46] And what other people generally can do. [00:00:49] Blake: [00:00:49] Awesome. And we obviously want to touch on Facebook ads a little bit today. We want to touch on text messaging as a platform today. But before that, just curious if you could tell us kind of the elevator pitch version of what's the story of starting chirp, what all went into that?[00:01:04] How did the idea come about? How did you get to this [00:01:07] Ryan: [00:01:07] point? Sure. So, I've generally always been entrepreneurial. it wasn't, I don't have a tech background, but. my brother and I had started a business many years ago, 10, 12 years ago, where we, where are we? It was our first entrepreneurial venture.[00:01:19] We fixed windshields and it fixed like little rock chips and windshields, man. And that was like our first venture  we were doing it out of gas stations and our washes and dealerships were down in the trenches, right? And we started to hire people and it started to grow and it was a, it ended up being a really good business.[00:01:40] And so we decided to, create a digital course on how to start your own windshield repair business. And so, I didn't know what to do there. I just kind of put together a WordPress website, builds up some videos on how to fix windshields and how to build the insurance companies, all that stuff. And then, I partnered with a friend of ours who does do digital marketing and we started selling this course.[00:02:05] And, started to take off. And we started selling it by texting our leads as they would come in, we would run Facebook ads  and when he was texting them, we'd get a much higher engagement rate than we weren't texting them. And we sold about $2 million worth of that course over a couple of years and all through text message.[00:02:23] So at that point we said, Hey, the sales process of generating a lead in connecting with them through text messaging is really, really effective. Maybe it'll work for other businesses. So we started helping other businesses, real estate agents, mortgage, things like that, local businesses. and then at that point we went to an investor and said, Hey, this is really cool.[00:02:42] Mmm. Ah, know, can you fund us so that we can start this, start this program? And, there it is. So, so we created chirp to be able to, so that other businesses could get to do what we were doing with this other platform. Or with this other business so that they could get in and do it [00:03:00] Blake: [00:03:00] themselves. Awesome.[00:03:03]can you do me a favor real quick? D is your phone on? [00:03:05] Ryan: [00:03:05] Yeah, we just, we just fixed it. [00:03:09] Blake: [00:03:09] Awesome. Awesome. So sounds like you're in the same boat, or you were in the same boat as many of the listeners here once upon a time, and now you're in the process [00:03:19] Ryan: [00:03:19] of building this company, [00:03:20] Blake: [00:03:20] and I'm guessing that Facebook.[00:03:23] Based on your expertise....

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