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Improve Your Content's Distribution without Hacks w/ Blake Emal

Improve Your Content's Distribution without Hacks w/ Blake Emal

Released Thursday, 23rd April 2020
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Improve Your Content's Distribution without Hacks w/ Blake Emal

Improve Your Content's Distribution without Hacks w/ Blake Emal

Improve Your Content's Distribution without Hacks w/ Blake Emal

Improve Your Content's Distribution without Hacks w/ Blake Emal

Thursday, 23rd April 2020
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Blake: [00:00:00] Welcome, welcome to the micro influencer podcast. Once a week, I wanted to do one of the shorter episodes where instead of just doing an interview, which I'll continue doing on Tuesdays, I think that's highly valuable to hear from experts and pros and other people in your position that have done it before.[00:00:17] This is going to be based on my journey, so that you can see some of that's actually building something currently, which is the podcast that you are listening to. So this will be a little meta, but, I think it's going to be valuable really for me to document what's happening on a weekly basis. Going over one, I'm actually trying what's working, what's failing, and sharing that with anybody that is trying to build something on their own.[00:00:40] Now, you may not be trying to build a podcast yourself. You might be trying to build a YouTube channel or an Instagram store or an Etsy shop. You might be trying to build something in software. It might be more advanced than that. So wherever, whatever stage you're at, I'm hoping that this will help you at least see what.[00:00:59] The production and the distribution and all of those steps that go into building something meaningful, what those are, how to decide what works for you and things like that. So I'll just start with where I'm at right now. There's no need for me to go. Back into the past I, because my recollection won't, won't serve me as well.[00:01:20] So I'll talk about this this week and what's been happening in terms of building out this podcast. And I hope you find value in this. So here we go. This week I. As you can tell, I lost my voice and it's just recovering. So it's been an interesting time for podcasts when I'm recording intros, nachos, and things like that.[00:01:42] Sometimes they might sound in the next couple episodes, a little raspy. Apologize for that. And especially right now, it probably doesn't sound great, but I'm at, I'm at the tail end of this thing. I feel like I'm recovering. And this past week I've been focusing so much on distribution because I have run podcasts before, so I have an idea of.[00:02:01] What sounds good, what makes for an engaging interview, how to find the right people and come up with great questions and things like that. So I feel like this time around, I was more prepared for the actual content of the podcast, but still really trying to figure out distribution and getting an audience out of it.[00:02:20]it, it's not easy. That's easily for me, the hardest part of this whole thing. I, I could talk for days, I could. Go into a studio and just record my own voice and I, I'd be fine. I could be able to create something, at least a value, hopefully, and in a short period of time, but I haven't been able to grow a podcast quickly, and I'm not looking for gimmicks or things that will.[00:02:47] You know, hack my growth right now and then kill me later. I'm looking for sustainable growth, but I'm trying to find ways that I can be more productive and efficient to expedite that growth realistically, and I have found some success. So I started sharing my numbers on LinkedIn last week and I'll share them more and more every single week.[00:03:07] Last week I was at 400 downloads. Of the podcast. And that was after the first nine days of the episodes being launched. So within nine days of the, of the podcast launching, I was at 400 downloads for context. In previous podcasts I had done in about six months, I had gone to a thousand so it took a much longer time.[00:03:27] This is almost a week, and I got the 400 so as of right now, I'm at about 620 so in the past week it's gone up 220 and I'm still really trying to figure things out so. I want to share some things that are working for me. First and foremost, I've been leveraging the audience that I already had. my biggest platform is LinkedIn.[00:03:47] So I've been leveraging that and trying to find ways to provide value. I've been...

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