If you're not a DevOps engineer or a Data Security Analyst, you may not have heard about Sumo Logic. However, they are the leading data analytics software — a cloud-native service for monitoring and securing applications. Companies like Airbnb, Adobe, Samsung, Toyota and many others from Fortune 500 are using their services for real-time data analytics and insights. They launched in 2010 in Silicon Valley and have raised over $230M in Series F. They doubled in size in 2018 alone!In their recent campaign, they chose to use fun cartoons to attract their technical audiences (such as DevOps engineers and Security Analysts) working at these high-growth companies. How cool is that! Promoting a SAS product with fun cartoons is definitely a bold move, one that you don’t see much on the B2B market.In this episode, there is a fun new touch — snippets from Sumo Logic's cartoons, which our host Sylvia and her team at Denim Video produced together with Sumo Logic. You won't obviously see them in the podcast, so if you'd like to take a look at some fun animated snippets and cool characters, check out the video version at www.valleytalks.com!— How does Sumo Logic navigate branding in huge B2B cloud space?— What branding hacks do they use so as to grab attention and differentiate themselves in the crowded market?— What are some of the golden rules they go by in creating marketing content?— How do they make sure all of their messaging sticks to the core brand values?Listen to the ep and get the awesome insights!Big thanks to DocuSign www.docusign.com for hosting us in their fabulous space. Thanks to Denim Video www.denimvideo.com for the show's production!