We got a winner! Purva Gupta, founder of Lily App, just won the coveted SXSW Accelerator Pitch competition in the Social and Culture category, while her fashion app is only few months into the public! Not to mention, that she just won several other pitch events, including The Startup Conference pitch competition.Lily connects emotionally with customers by matching clothes and styles with their moods and feelings. We talk about how Purva founded Lily, how she boarded her first users, her partnership with big retailers, her success at UNICEF, her immigration struggles that wouldn't stop her, and much much more!The show is produced by Denim Video. Fabulous styling: Kate Leonard www.k8leonard.com. Gorgeous hair: Nicole McKay www.instagram.com/nico_de_ms. Location: Polish Hub Sun Francisco www.paih.gov.pl