Embark on an emotional odyssey with indie sensation International GT and his poignant new album, "Night of the Win." It's a narrative of personal turmoil, from GT's father's health scare to tackling the album solo, all while paying homage to the late Kobe Bryant. We weave in the sage advice of GT's mentor, James 'Bonzai' Caruso, whose legendary touch casts a resonant echo through the music industry. In our candid conversation, we uncover the heartstrings of music creation and the invaluable role mentorship plays in artist development.

With the digital era reshaping the music-scape, we examine how streaming platforms have become the new radio, spotlighting artists like Snoop Dogg and spotlighting the creative hustle now required to carve out a niche. From TikTok trends to the nitty-gritty of streaming royalties, our talk navigates these revolutionary waters, revealing the intricate dance between creativity and commerce. Join us as we map out the seismic shifts in production, distribution, and revenue, charting a course for understanding the business behind the beats.

As we gaze toward the horizon, the future of the music industry beams back with a spectrum of possibilities and challenges. Atlanta's shifting scene, the value of masters to major labels, and the rise of the direct-to-consumer model – all hold keys to the kingdom of music success. We spotlight mavericks like Hit-boy and Nipsey Hussle, who bet big on their art and won the devotion of fans worldwide. Hear how embracing innovation and fan-centric strategies can not only sustain artists but also propel them into music immortality.