Currently, 17 US states have reported a mysterious respiratory illness in dogs. As hype escalates on social media, fueled by TikTok and TMZ, how should veterinary professionals educate their pet parents and keep their pet patients safe during this holiday season?

Hosts Dr. Ernie Ward and Beckie Mossor, MPA, RVT, tackle the tough topic of how to address an unknown newsworthy canine respiratory illness and practicality and medically. Our hosts also have advice for “veterinary influencers” seeking to capitalize on the issue and steps more reasonable veterinary medical professionals can take to combat excessive sensationalization (and potentially capitalization) on a serious pet health issue. IYKYK

Viewfinders, this is a serious topic that needs more tempered and measured responses from the veterinary medical community. How are you dealing with your clients’ questions, and what safeguards are you enacting this holiday season to keep your pet patients safe during the holidays? Share your advice on our Facebook and Instagram pages, @VeterinaryViewfinder, or drop us a line (and Beckie a “Get Well Soon” note) at [email protected].