Are you a veterinary influencer? Do you aspire to be called “an influencer?” If so, you may want to talk to Beckie first!…This week co-hosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the rise of veterinary influencers. The duo discusses the controversies and opportunities of being a social media influencer, and their concerns over certain types of “veterinary influence.” Viewfinders, buckle up. This episode might get bumpy!…Beckie shares her concerns that some popular veterinarian influencers may be “driving a wedge” between veterinary professionals and pet parents. Dr. Ward muses that some veterinarians may be posting unprofessional or inappropriate content in an attempt to get more “likes.” Both hosts lament the promotion of uncredentialed, unlicensed, self-proclaimed pet experts to large veterinary CE keynote speakers. Told you it might be bumpy.…Viewfinders, this is an especially tough topic that deserves our profession’s attention. What do you think about the rise of veterinary and pet influencers? What are your suggestions for making sure we’re educating the pet-loving public in a professional and responsible manner?