Welcome to 2021! So far, it seems even weirder and more chaotic than 2020!…This week hosts Dr. Ernie Ward and Beckie Mossor, RVT report on recent curbside innovations from veterinary professionals around the country and how our profession is handling the stress that is January 2021.…Beckie shares the importance of “Communicating above the nose!” And how creative makeup, glamorous glasses, and “fun masks” can make your team more approachable by pet parent and pets. …Client complaints continue to affect our colleagues and negatively impact morale in veterinary clinics. Dr. Ward and Beckie share a few stories of how veterinary professionals are handling emergencies and providing exceptional care despite what a “vocal minority” of disgruntled pet parents may post online. …Dr. Ward expresses his concern that current events will erode trust in social media, and why it’s more important than ever to regain control of our client communication channel. Dr. Ward encourages veterinary clinics to reduce their reliance on Facebook and Instagram to attract and engage with clients. This is a story that we believe will gain more importance during the upcoming months. …COVID vaccination rollouts to veterinary professionals are being reported and our hosts reflect on the importance of veterinary professionals being immunized. …Virtual conferences will be the more for at least the first half of 2021. Dr. Ward and Beckie predict what will happen in the latter half of 2021 and which CE changes may be permanent. Beckie also teases the Viewfinders with news about her 2021 Vet Team Global Stream conference (vtgsconference.com). …Veterinary pharmaceutical, food and distributor representatives are still largely unable to meet with clinics in-person and it continues to affect how veterinary clinics receive information on new products and offers. Despite these persistent challenges, many veterinary sales reps are getting creative and keeping their clinics apprised of development - and stocked with pens (Beckie said that). …Viewfinders, we’re confident 2021 is going to be a great year for the veterinary profession! Do you share our optimism? Tell us why or why not! How is your team handling the stress of the chaotic news cycle? What’s your favorite mask? We want to hear from you!