It covers what does a brand literally means. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them,  and believe in their superiority. How a brand is perceived affects its success—whether it’s a start-up, a nonprofit, or a product.   As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships.  It is a very first attempt of various videos to be followed on branding and it's various aspects.