Why Avoid Engagement Groups 

While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️

Key points covered in this episode:

✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts, and even more. 

You may think this is a great idea, but if it's just your friends, colleagues, or supporters commenting, this can actually hurt you over time. 

✔️ Get your ideal people and potential customers to see your posts. Platforms have gotten more intelligent regarding inauthentic engagement among users. First, you'll see a spike in the group of people helping support your post and think it's working. Over time, getting engagement from these business owners conditions the algorithm to serve your content to them rather than your ideal audience.

Accounts that use these systemic engagement methods, repeatedly commenting and liking similar posts, can get disabled or shut down. Spammy practices aren't the way to go. 

Do you want to risk this for your business?

So remember, be original, creative, and consistent; this will help over time versus "faking it until you make it."

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