The Malaga Museum of Automobiles is not just a museum packed with motor vehicles. They have created a journey through time illustrating how the first vehicles, only available to the wealthy, created a demand for cheaper cars that could be afforded by the masses. At the same time the Victorian manufacturers’ attitude of defining the market according to what they produced; as Henry Ford expressed it ‘You can have any colour you want so long as it is black’, was overturned. The automobile market became market-led; the customer determined how the car developed and that development depended on the job the vehicle had to perform, the fashions, the social activities of the time and changing class values.