The car is a hub of on-the-go activity — from taking and making calls to searching directions, drivers have their hands full (literally). As a result, voice assistants have become helpful tools by providing hands-free assistance. One use case emerging quickly is voice commerce in the car. In-vehicle payments are expected to reach $86 billion in 2025, and 70% of consumers who commute to work are very or extremely interested in new connected commerce experiences. Companies are already tapping into this growing opportunity, especially for gas stations. ExxonMobil and 7-Eleven have built payment experiences on Alexa and Siri, respectively, and Cerence partnered with Ryd Pay in Europe for payments via Cerence’s in-car systems. This week, Google’s new features for Android Auto include fuel payments at select stations. While these activations focus on fueling, there is vast opportunity for retailers like grocery stores to think about how voice can support buy-online-pickup-in-store behaviors.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/rainagency/message