Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a number of related topics. Like their approach to designing the app. The Chief Creative Officer role in the process. Pre and post launch marketing tactics. And his biggest lessons from the project.

Episode Blog Post
http://arrovox.com/2018/08/02/ep03-case-study-…chen-alexa-skill/

Episode References
Guest: Will Hall, Chief Creative Officer at Rain.Agency
Rain contact: [email protected]
Rain Twitter: @RainAgency


Credits
Host: Doug Schumacher
Website: Arrovox.com/VoiceMarketing
Twitter: @MemeRunner
Contact: [email protected]