This show explores an approach to new media that we rarely get to see -- a coordinated, research-based strategy that brings together cultural heritage institutions throughout a country. One of the organizations spearheading  this efforts is the Royal Commission for the Ancient and Historical Sites of Scotland (RCAHMS). This interview features Philip Graham, Public Engagement Manager for RCAHMS. Philip will talk about the Digital Futures for Cultural Heritage Initiative, and how is own organization is going beyond social media engagement to encourage user-contributed content. If you’ve struggled to build consensus about digital outreach even within your own institution, you’ll find this interview compelling.