Today we welcome Brad Kreger, the new CEO at Velo3D, the largest US-based manufacturer of metal powder bed fusion 3D printers.

Mr. Kreger joined Velo3D in December 2022 as the Executive Vice President of Operations, and was tasked with transforming the company’s processes, consolidating them after a period of rapid – perhaps even too rapid – expansion.

When Benny Buller, the company’s founder, stepped down as CEO late last year (he remains on the Board of Directors), Mr. Kreger stepped up.

Today he is here to speak with VoxelMatters about his strategy to turn the company around, reassure investors, and “attack” the next phase of massive AM growth, starting with key Defense applications.

He intends to do this by leveraging the “industrialization” experience he matured working at large companies such as Thermofisher, where his responsibilities included taking startups and young organizations that had been acquired and bringing them through the industrialization curve.

*The audio content has been edited to add transitional content, remove pauses and filler words.