The American Society of Hematology is right now holding the 60th ASH Annual Meeting & Exposition, its premier event in malignant and non-malignant hematology. I had the chance to catch up with two of my W2O Group colleagues ahead of the conference to talk about the impact social media is having at the meeting. W2O analytics leader Briana Pereira and W2O social media leader Eileen O’Brien talked about everything from their predictions on social media volume at this year’s meeting to why some doctors find it important to post at conferences like ASH.