What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.

This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.

With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.

There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.



* Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
* Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
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