0:00

But I just knew that I didn't want to go into debt

0:02

for , like a business I'm like the whole point

0:04

is I'm supposed to make money , not like lose

0:06

money . Of course you know you

0:09

still have to spend a little bit money up front , but

0:12

it's just a lot more attainable , I

0:14

think , with an online business and

0:17

, of course , the less money you have to spend on the business

0:20

, the more money you're actually making or keeping

0:22

.

0:23

The journey to wealth is a long walk and

0:25

some may walk quicker than others , but what good

0:27

is sprinting to the finish line if you pass out

0:30

when you cross it ? On Walk to Wealth

0:32

, we enlighten and empower young adults

0:34

to build wealthy , abundant lives

0:36

. They say the journey of a thousand

0:38

miles begins with a single step and

0:41

your first step starts right now

0:43

. This is Walk to

0:45

Wealth with your host , John Mendez

0:48

.

0:51

Hey everyone , welcome back to the Walk to Wealth

0:53

podcast . If you're tuning in on YouTube or

0:55

any of the podcast directories , make sure to do

0:57

yourself one teeny , tiny little favor and

0:59

make sure to give us a follow , because

1:01

I don't want you to miss out on any of the amazing guests

1:03

I have coming on this year . Without further

1:06

ado , let's get right into this one . Sarah

1:08

, for anyone that hasn't had the opportunity to meet

1:11

you yet , to get to know you , to follow in and hear

1:13

about what you have going on , tell us your elevator

1:15

pitch Now . Who are you and what do you do ?

1:18

Yeah , so I'm Sarah St John

1:20

. I have a podcast

1:22

called Frugal Prenuer , which is about building

1:25

a business on a bootstrap budget , and

1:28

I also help people launch

1:30

, manage , market and

1:33

grow their podcast as well .

1:36

Amazing . So , sarah , so I got

1:38

to meet you back at Podfest . So I'm

1:40

not sure if I shared the story of how I landed

1:42

my first I think I might have of how I

1:44

landed my first keynote , which was at Podfest

1:46

. It was the little Petra Kucha speech

1:48

and it was 20

1:51

slides , 20 seconds , and it was

1:53

the most like , probably

1:56

like exhilarating thing that I've done

1:58

. That hasn't been like a theme park or anything like

2:00

that since , like playing football

2:02

back in high school , like I never stood in front of

2:04

that many people before , and I think

2:07

it was a packed room . I think if they said it was about 200

2:09

people in that room . And so it was like

2:11

super fast paced , full

2:13

house and I was up there and I still remember like it was

2:15

yesterday . I came back to sit next

2:17

to you and you were recording for me

2:20

and I remember that

2:22

I think you it was you that told me that

2:24

the MC I forget her name

2:26

, I'm so bad with

2:28

names . I just know that she's Andrew's

2:30

wife , but the MC she had asked

2:32

me to hop on the pot , her podcast

2:34

, but because I had so much like

2:36

pretty much excitement

2:38

in adrenaline , I didn't hear anything . She

2:40

said as soon as I , like , I got the

2:43

mic , I just blanked out . But , sarah

2:45

, tell us you know your , your backstory a little

2:47

bit . For anyone who hasn't got the opportunity

2:50

to get to meet you yet , take us back in a time

2:52

machine . What was money

2:54

like ? What was entrepreneurship like growing up

2:56

?

2:58

Yeah , so I mean I feel like

3:00

I've always been an entrepreneur

3:02

at heart , but I didn't realize

3:04

it until I

3:06

was , I guess , in my 20s

3:09

. But I mean

3:11

, I was selling candy and pencils

3:13

and stuff that I got for free somehow

3:15

and would turn around , sell them to

3:17

friends , and you know , there were

3:19

all these little signs along the way , but

3:22

it just didn't register . Because I was

3:25

told you know , go to college , get

3:27

a degree , do a nine to five

3:29

, blah , blah , blah . Well , in 2008

3:32

, I had had six different

3:34

jobs that year not at the same time

3:36

, but throughout the course of the year and realized

3:38

that I didn't really like working for other people

3:41

. So I

3:43

launched a photography

3:45

business , because that

3:47

was kind of what I was into at that time . But

3:50

I realized that

3:52

it was expensive to maintain , you

3:55

know , equipment and software and lighting and just

3:57

all the stuff . So I decided

3:59

, okay , I think I want to switch to something online

4:02

Because there's a lot less overhead

4:04

. And I

4:07

tried all kinds of things drop shipping

4:09

, affiliate marketing , blogging , print

4:12

on demand , all these different things . So

4:14

but nothing really stuck

4:17

. And so , but it was through that process

4:19

I discovered , like all these free or affordable

4:22

tools , resources and software that people

4:24

can use to run an online business

4:26

on a budget . So I got

4:28

the idea to write a book called

4:30

Frugalpreneur and

4:33

then I decided to launch a podcast

4:35

, also called Frugalpreneur , to

4:38

kind of coincide with the book , to be an

4:40

extra marketing avenue . But

4:42

I got more attraction leverage from the podcast

4:45

than the book . Plus , I love the networking

4:47

and connections and friendships , all

4:50

of that , and so it

4:53

was originally supposed to just be like 10 episodes to

4:56

help promote the book . But

4:58

that's been over four

5:00

years now and I'm still doing the podcast

5:02

and loving it

5:04

. And now I

5:07

was doing like podcast production for a while

5:09

, but now I'm kind of transitioning into podcasts

5:12

like education , marketing and things like that

5:14

, and so , yeah , kind

5:17

of all in on podcasting .

5:19

That's exciting . I want to talk to you because one

5:21

of the things I always mentioned about myself is that

5:23

I wasn't the typical entrepreneur

5:25

. Growing up Like I wasn't selling candy bars

5:28

or pencils or anything . And I had

5:30

a couple of friends who were right . I had

5:32

a couple of friends who , very early

5:34

on , were like flipping sneakers

5:36

and they will go in like a couple shoeboxes to like

5:38

a sneaker convention and come out with like 10 and

5:41

I come out with like a wagon behind them . It's

5:43

like I don't know what you guys did in there , but

5:45

they just they just knew

5:47

what to do when it came to like selling

5:49

sneakers . And so it's like let me ask

5:52

you , at what stage

5:54

of your life did that kind of start to go

5:56

away ? I don't know if you realize it or

5:58

not . Right , what stage did it start

6:00

to go away ?

6:02

Did like what in particular

6:05

go away .

6:05

Like the entrepreneur , like the selling

6:07

pencils and things like that . Did that carry on through middle school

6:09

and high school as well ?

6:11

Or like no

6:13

, I mean , I think it was mainly elementary and

6:16

I think there were probably things

6:18

here and there that I did in junior high and high school

6:20

, but I didn't really , I

6:22

don't know . Like looking back I can't think

6:24

of anything in particular . So I think that kind

6:27

of faded out a little

6:29

bit , not because I

6:32

don't know . I guess I was sticking to that path

6:34

of yeah , figure out

6:36

what your major is and go good

6:38

degree , which I did , get a journalism

6:42

well , just as an associates , but you

6:46

know , but still , like I

6:48

just didn't really think about entrepreneurship

6:51

as an option , really , I guess , because

6:53

they don't really present that really yeah

6:55

, at all At all .

6:56

So let me ask you then so you mentioned

6:58

too that you realize you didn't like working for other people

7:01

and that's when you decided to get into entrepreneurship

7:03

what was the environment

7:06

like around you , like the people in your circle

7:08

and your community ? Like what did they or your

7:10

family maybe , like what did they have to say ? I know

7:12

, for me , when I decided to get off this traditional

7:14

track of going because I was over at University

7:17

of Connecticut , which is like the big

7:19

, like state school here in CT , and I was

7:21

over there having a good old time and

7:23

then a pandemic happened , of course , in my sophomore year

7:25

I decided to drop out and I got a ton

7:27

of whiplash not whiplash backlash

7:30

for doing that , for making

7:32

that decision . I have a typical , like Dominican , traditional

7:35

immigrant family where , like , the

7:37

college degree is like the epitome

7:39

of , like American success . So what was like the backlash

7:42

? Did you get any backlash when you decided to get

7:44

off that traditional track and pursue like entrepreneurship

7:46

at all ?

7:47

Well , I mean , I didn't leave my

7:49

day job initially . It wasn't like

7:52

I quit cold turkey and

7:54

all that stuff . It

7:56

was several years while I was , so

7:58

my different entrepreneurial

8:01

pursuits were more like side hustles

8:03

, I guess .

8:04

Okay .

8:04

Like doing on the side , kind of building them up . It

8:07

wasn't until , you know , recently really

8:09

in the past , I don't know year

8:12

or so , that maybe a little

8:14

bit more , you

8:16

know , but yeah . So

8:19

I didn't really have . Now

8:22

, if I had just like up and quit my job

8:24

and then went down the entrepreneurship

8:26

path , I'm sure I would have

8:28

gotten so much crap for it Because

8:32

, like the

8:35

people I'm around , especially my family , they're

8:37

very , they don't

8:39

like , they're not risk takers , they don't take

8:42

risk and stuff which is so . That's

8:44

kind of how I was raised and grew up and kind of

8:46

the mentality that I had , which

8:50

is probably why it took me so long to actually

8:52

leave a day job to pursue

8:54

. Yeah , but yeah

8:57

, so I didn't get much backlash

8:59

just because I didn't , you

9:01

know , leave that day job initially

9:04

, yeah All right .

9:06

So that's kind of transitioned onto the main conversation

9:08

. So , frugal , right , starting a business

9:10

on a budget . Most of my audience not all of my

9:12

audience , but a good chunk of them are

9:15

people who normally have much money , that

9:17

, like younger , like myself , when trying to get into entrepreneurship

9:20

, don't know where to start . And in other

9:22

portions , people who are a little more seasoned are

9:24

in that you know nine to five , but they already have , you know

9:26

, mortgage bills , et cetera , et cetera , that they have to

9:28

pay for , right . So it's

9:30

like you mentioned a very key

9:32

point . I think probably might have went over a lot of people's heads

9:34

, but you said that you went to

9:37

a digital business because it had less overhead

9:39

, right . So I guess start

9:41

there . Why digital

9:43

business or online business versus

9:46

something more in person and physical

9:48

? What are some of the

9:50

general pros and cons of each ?

9:53

Yeah . So I've

9:56

just found that it's

9:58

just so much more affordable to have

10:00

an online business because

10:03

you don't have to worry about a

10:05

building or you

10:08

know utilities beyond like you

10:10

know your normal ones that you'd have anyway

10:12

. Wherever you're doing your business

10:14

, you

10:16

don't have extra expenses , I guess . So

10:20

as far as like

10:22

brick and mortar and retail

10:24

and all of that , I just feel like if

10:27

someone has I'm a big person

10:29

on like not going into debt I wasn't

10:31

dead for a while from personal stuff , but that's

10:33

all paid off and so

10:35

but I just knew

10:38

that I didn't want to go into debt for like a business

10:40

. I'm like the whole point is I'm supposed to make money

10:42

, not like lose money . Of course , you

10:44

know you you still have to spend a little

10:47

bit of money up front , but

10:49

it's just a lot more attainable , I

10:51

think , with an online business and

10:55

, of course , the less money you have to spend on the business

10:57

, the more money you're actually making or keeping

10:59

. Now

11:02

, if it's like an in-person business where

11:04

maybe , like you go

11:06

out and meet people but

11:08

you don't have like a

11:10

brick and mortar type location

11:13

, but it's more , so your only expense really is

11:15

travel , like gas and

11:17

whatever , then you know , I think that's

11:19

manageable too , but

11:22

yeah , there's so many things you can do online

11:24

that it just . I

11:28

just feel like that's the way to go

11:30

, in my opinion . No 100% .

11:32

And so let me ask you like , what are for people that

11:34

are going online , because there's so many things

11:37

to you could buy

11:39

, right , you know you could spend . You can buy

11:41

a corset , you could buy domain names , you could

11:43

go get your LLC filed Like

11:48

, what are some of the biggest expenses that people

11:51

don't account for when starting a

11:53

digital business ? Because a lot of people think , oh

11:55

, it's online , I could use my laptop

11:57

or my phone and wifi and I'm good to go and

11:59

think that they could just get up a business up and running

12:01

. In some you know circumstances you can . But like what

12:04

are some of the things that people usually don't account

12:06

for that they have ? They

12:08

end up spending a lot more money on .

12:40

Yeah , well , I like that . You mentioned LLC . I

12:43

do have an LLC and

12:45

honestly that was probably the most expensive thing

12:47

. Besides , maybe like an occasional

12:49

course here or there , that was probably the most

12:52

expensive thing , but it's still . It was

12:54

like maybe 300 . I don't remember

12:56

, it's been years ago , but

12:58

it wasn't like ridiculous . But

13:02

I definitely do recommend that , and of course each state

13:04

I guess differs in how much that'll

13:06

be , but I just

13:09

think it's worth . It's a one

13:11

time fee , you know . So

13:14

I just think it's worth doing , because that basically

13:17

what that does is well , it's called

13:19

limited liability , so like if someone

13:21

were to sue you

13:23

in your business , for example , they

13:27

can only go after business assets , not

13:29

personal assets or personal money or

13:31

whatever . So I think it's worth doing . But

13:34

other than that , I definitely

13:36

recommend having a website . A

13:38

lot of people think they just need a social media presence

13:40

, and that's important too . But

13:43

don't depend or rely just on that

13:45

, because you can't really control it . Like

13:47

it could go away like

13:49

MySpace did . Well , I don't know if you remember

13:51

, I don't know how old you are . But MySpace

13:54

, yeah , I just kind of disappeared overnight a few years ago

13:56

and

13:59

no one saw that coming , and so you

14:01

just never know , like if something could

14:04

go away or like

14:06

they start limiting , like

14:08

people's accounts get shut

14:10

down , like you just don't know . And

14:12

so , definitely , having a place that

14:15

you totally control and own in

14:18

websites , I mean , they

14:21

can be as little as like

14:24

if you did WordPress , that would be free . You

14:26

just have to get hosting , which

14:28

that could be as low as like three bucks , depending

14:31

on who you go with , but three bucks a month

14:33

. Or you could do like

14:35

a Wix

14:37

, a Weebly Squarespace , you

14:39

know some drag and drop

14:41

type thing for maybe 20 bucks a month

14:43

, something like that . So

14:46

it's still very minimal . And , of course , have a domain

14:48

name . And I

14:50

also recommend starting with an email service

14:52

provider as well , so

14:55

that you can get

14:57

leads or will have

14:59

a lead magnet like a free PDF of some

15:01

sort or something like that On

15:03

your website so that people

15:05

can get on your email list . And then for

15:08

email service provider , I

15:10

use send Fox , which

15:14

is free up to a certain number

15:16

of subscribers , and then it's like I

15:18

think it's like 49 bucks one time , or

15:20

is it 29 ? And . But

15:24

yeah , I just love it , especially as a podcaster

15:27

, because you can

15:29

connect your RSS feed to it and

15:32

it'll automatically generate newsletters and

15:34

send those emails out . But yeah

15:37

, those are the things I recommend , like

15:39

getting started , and all of that's really affordable

15:42

100% and another thing

15:44

that's super affordable .

15:45

It's kind of what we're doing now is kind of segue into the next part

15:47

. You mentioned podcasting right , and

15:50

for I think it's fair to say for both of us it's changed

15:52

the course of how our life turned

15:54

out and how our business

15:57

in general turned out . And for

15:59

you , I know you've been doing a lot of amazing

16:01

things as a very recently what

16:04

your podcast , you know , achieved top 200

16:06

on the charts of what is it ? An entrepreneurship

16:09

or business ?

16:11

Entrepreneurship , which I think is a subcategory

16:13

of business In business .

16:15

Yeah , that's something which is extremely impressive

16:17

, and so you mentioned it

16:19

started off as something that

16:22

was just to promote the book , right ? And

16:24

then you decided to carry out further . Take

16:27

us through that journey of the first few

16:29

months podcasting . Like what was going through your head , I

16:31

know , for me I almost became part of like

16:33

that statistic that never makes its past . On

16:35

like seven episodes . Like I had a

16:38

three week period of I was just say , if

16:40

this , I'm done and not post anymore

16:43

, Like what was those first

16:45

few months like for you ? And

16:47

then what was it like after ? You decided to like

16:49

you know what , let me just keep this going . Like

16:51

. What was it like during that time ?

16:54

Oh , I'm trying to remember exactly this

16:56

was 2019 . So

17:00

pre pandemic I think . Actually

17:02

, now that I think about it , I

17:04

think I had like the first seven

17:06

or so episodes out to

17:09

go with the book and then there

17:11

was kind of a gap there of a few months

17:13

and then I picked it back up

17:16

and from that point I kept

17:18

going , especially once COVID hit

17:20

and we were all at home and like whatever

17:22

, like to kind of fill the time

17:24

. I was doing tons of interviews and

17:26

I think it was kind of during that where

17:28

it really became

17:30

a big thing for me and like it was

17:33

during that time that I was able to get like Pat Flynn

17:35

and John Lee Dumas and Jordan Harbinger

17:37

, mike McCallow it's all these bigger

17:39

people in the entrepreneurship space or the

17:42

podcasting space and

17:44

the fact that I was able

17:46

to connect , find a way to

17:48

connect with these people and get them on my show . Plus

17:50

, just you know other

17:52

people that maybe people haven't heard of , but like

17:54

then a friendship kind of forms or

17:56

networking , or like you

17:59

never know who someone else

18:01

might know or how maybe

18:03

you might work together in the future for

18:06

some project or collaboration . I

18:08

mean , there's just so many things

18:11

, so many options and potential

18:13

joint ventures , collaborations

18:16

, networking . It's just , it's

18:18

wild .

18:20

Yeah , no , 100% , and it's

18:22

I was talking to . So one of my friends from

18:24

out here he's a year younger than me . He started a podcast

18:26

because he has a six-figure chess company and

18:29

so he like he has chess , I know , super

18:31

unique , right , like who would have thought

18:33

he helps kids play chess and turn that

18:35

into a business . And so it's like

18:37

he has has a starting a podcast

18:40

now where he plays

18:42

chess with people , and now he

18:44

has a conversation with people and then plays chess with them . Oh

18:47

, interesting . He started off doing it like

18:49

while you play chess , have the conversation

18:51

, but then he started getting too intense to have

18:53

a conversation because , like , they're trying to play chess and

18:55

so the conversation kind of fizzle out . So now

18:57

he's doing it where , like you know , they have a

18:59

talk in the podcast , like in person

19:01

, and then from there they play a quick chess

19:03

game where he asks 30 seconds

19:05

on a clock and you

19:07

have three minutes , and so he's

19:10

really good at chess . So that's why he gives himself less

19:12

time and

19:14

he's doing that now and I was telling him , like

19:16

in the podcast , when he was interviewing me , I

19:18

was like , yeah , this is probably like one

19:20

of the best ideas you had , and I recommend

19:22

this for so many young people because , like , the

19:25

amount of access you can get to people

19:27

when you have a platform

19:29

is insane , because most people say

19:31

, hey , you know , can I have 15 minutes of

19:33

your time ?

19:34

Or hey , can I take you out ?

19:35

to lunch , right . That's what

19:37

most people say , and a lot of time . The more successful

19:39

someone is and the busier they

19:41

are , the harder it is

19:43

to be a cold stranger and get

19:45

them to spend any time with you . It's

19:48

like when you have something . And

19:50

like I just find I love Buzzsprout because , like you

19:53

don't have to be a top you know 10 podcaster

19:55

to technically be a global podcast

19:57

, right , because you can have listeners from everywhere . So

20:00

it's like it's not like you're lying , but you

20:02

know I say you have a global podcast and

20:04

you start reaching out to people as , like I would love to feature

20:07

your story on my show and help get you

20:09

in front of a wider audience Right now

20:11

, which is you're coming from a place of that's

20:13

adding value to their lives , right

20:15

? Instead of you , you know , bugging them for 15 minutes of

20:18

their day , it's you're helping them

20:20

to get their brand , their story , their message out

20:22

to more people . And

20:24

the names you mentioned may not make over

20:26

a lot of people's heads , but those are

20:28

some heavy hitting names . Like Johnny

20:31

Doome is Pat Flynn , like those are some super

20:33

big people in the entrepreneurship space and

20:35

that's extremely incredible to land those type of people

20:37

. And it's like I'm landing . I'm working on

20:39

getting a president of Keller Williams on the podcast

20:42

. Hopefully by the time this goes out , I'll

20:44

have them on . But it's like people I normally

20:46

would have no business talking to , I

20:48

have an opportunity to get to interview and

20:51

it's just amazing because , like it's

20:53

changing everything . So let me ask you

20:55

right , as I said , you started during

20:57

the pandemic like really taking this serious

20:59

. You know , when did the podcast

21:02

start to turn into a business . Like

21:04

when did that start to open up business opportunity ? Because

21:06

, like , interviewing people is one it's great . You

21:09

get to learn , you get to connect , you get to , as you said , do

21:12

collaborations , maybe some joint mentors and some you

21:14

know business stuff with some people . When

21:16

did that start to open up into business stuff for

21:18

you , like what you know period

21:21

? Because a lot of times people think they drop a couple episodes

21:23

and it's like I should be Joe

21:25

Rogan , right , and it's usually not how it goes . So

21:27

, like , when did that ? How did I play

21:29

out for you ?

21:31

I mean , I guess it's been kind of a gradual

21:33

thing , but I would say 2020

21:36

. So I guess maybe

21:38

like a year in a podcasting

21:40

did it kind of go

21:42

and start going in that direction . And

21:45

then it feels like each month

21:48

even well for sure , each

21:50

year , if not each month like

21:52

it's just getting more and more , like

21:55

whether it's the actual growth of

21:57

the podcast or people or

22:00

the connections and networking or the guests

22:03

that you're getting on or the podcast

22:05

you're asked to be on or

22:07

whatever

22:10

. It's just kind of it's a gradual thing

22:12

, but it , relatively

22:15

speaking , I feel like it doesn't take

22:17

that long . It's not . I mean

22:19

, probably no one is

22:21

going to be Joe Rogan , but

22:25

I think I've

22:27

been doing this for years and I think where

22:30

I'm at now , having

22:32

at least spent some time in the top

22:34

200 , it was like 120 something . That's

22:37

not something I ever saw . It

22:41

was never . Like it was

22:43

more of a pipe dream , but it wasn't even

22:45

a goal . It was just you

22:47

know and so . And

22:49

then it's weird , like to

22:52

meet someone and say what your

22:54

podcast is and they somehow know

22:56

you or your podcast and you're like , oh okay

22:58

, you know , just stuff like

23:00

that . And like you were saying

23:02

earlier about how

23:05

the

23:07

ability to have someone kind of big on

23:09

your show , or

23:12

I mean if you were

23:14

to call up whoever

23:16

and say , well

23:18

, first of all , you wouldn't probably be

23:20

able to get in touch with them directly . It'd

23:23

be their assistant or somebody and

23:25

you're like , can I get 15 minutes ? Or

23:27

if you email or like

23:29

you're not first of all , you're probably

23:31

not going to get a response at all . Or if you do , it's

23:33

going to be no . Or

23:35

if it's yes , it's going to be like sure , but

23:37

it'll cost you 10 grand for an hour

23:39

or something . But

23:41

like when you have a podcast now all of a

23:44

sudden and then it doesn't work . For I mean , depends

23:47

on what your show is , but you're

23:49

probably not going to get like the

23:52

president of the US or the

23:54

whoever , something like that

23:56

really high up . But

24:00

the people that

24:03

make sense to have on your show , that you really want to

24:05

talk to and all this stuff , it's

24:07

a lot more likely and you'll get to do it for

24:09

free . Usually 99%

24:12

of the time they'll

24:14

come on for free and it's like it

24:17

adds to your credibility and authority

24:19

. I think to be able to say so

24:22

, and so was on my show , but then

24:24

you also kind of know them a little bit

24:27

and maybe run

24:29

into them like okay , here's an example

24:31

. Are you familiar with Jordan

24:33

Harbinger ? Probably

24:35

yeah , because he's a big podcast guy too . So

24:38

he was on my show and then

24:41

months later

24:43

like I don't know if it was a whole

24:45

year , but it was a while I

24:48

was at I

24:51

think it was podcast movement in Dallas

24:53

last year , I

24:56

think that's the event . Anyway , there was this

24:58

, like you

25:00

know , there's always these after parties or whatever

25:02

, and he was

25:04

at one of them , and so I went up to him and

25:07

I just assumed he wouldn't remember who I am

25:09

, like I'd have to reintroduce myself and all

25:11

this stuff , and he totally remembered . And

25:14

I was even , yeah , sorry

25:16

about that Because , like

25:18

, when he was on the interview with me , for

25:21

some reason my internet no

25:23

, it wasn't the internet , it was my computer like

25:25

just shut down and he only

25:28

had , like I

25:30

think it was 30 minutes , but it was a hard 30

25:32

minutes .

25:33

Yeah .

25:34

So we were kind of approaching

25:36

the end of the interview anyway , and

25:39

there was about maybe five minutes

25:41

left .

25:43

Yeah .

25:43

But it wasn't to where

25:45

it could just end like

25:47

it would be an abrupt end , and so I was like , if

25:50

I can just get him back on for 30 seconds

25:52

to kind of wrap it up . Well

25:55

, my computer's old , I guess

25:57

, and was I don't know what was going on

25:59

. It finally came back up

26:01

when he had literally maybe

26:04

two minutes at most left and

26:07

we were able to like quickly , you

26:09

know , pull it together to where with editing

26:12

you wouldn't know the difference . But

26:14

so I was bringing that up with him . I

26:16

was like , yeah , sorry my computer . And he's like , oh

26:18

, oh , like he remembered

26:21

even that detail , like just stuff

26:23

like that , and you're like wow , okay

26:25

.

26:27

It's one of those things that it's so surreal . Like

26:30

, it's so surreal . There's a guy

26:32

. I just came back for a conference a couple weeks ago

26:34

and I was supposed to have him on the

26:36

podcast but he had to reschedule twice and

26:38

then he was a speaker at the event and

26:41

then I went up to him like hey

26:43

, what happened ? Before I could ask him hey , what happened

26:45

? He's like man , I'm so sorry because he remembered

26:47

me right before , like before

26:51

I even got a chance to say anything to him , and then

26:53

, you know , we chopped it up for about like 10 minutes

26:55

, you know , started talking and I

26:58

ended up giving me a copy of his book and then we're

27:00

actually getting something re on the calendar again to have him

27:02

, to have him on the podcast . It's like

27:04

, as you said , you have to meet some of these people in person

27:06

. It's like this is the same guy that

27:08

was on stage , you know , 20 minutes ago or 30

27:10

minutes ago and speaking , and so

27:12

let me ask you right ? So you got

27:15

the chance to meet tons of amazing people and now you're helping

27:17

, like other entrepreneurs , with their

27:19

business or at least with their podcast , to help that

27:21

grow their business . For anyone

27:23

that isn't in this

27:26

world of podcasting or doesn't think

27:28

it has anything to really do with business

27:30

. And it's like why would a podcast

27:32

help someone grow their business , whatever

27:35

business they may be like , why would someone

27:37

podcast as a marketing stream ?

27:39

Yeah , so I

27:42

think it's a

27:44

must now almost

27:46

for a business . Well , for one , people

27:48

almost expect it now , Like even Wendy's

27:50

has a podcast which seems like

27:53

me like . What are you going to talk about ? Like Burger

27:56

? What about burgers ? I don't know , Um

27:58

, but about McDonald's

28:00

and Burger King ?

28:02

Yeah , fast food .

28:06

So , but that's just an example

28:08

of like . I feel like everybody , every business

28:10

, has a podcast and can

28:12

benefit in some way , because

28:14

the first

28:16

of all , if someone's searching

28:19

, either in a podcast app

28:21

or Google or wherever , so

28:23

it's a way to get found

28:26

, so the , and then the exposure

28:28

as well . And then , especially

28:30

like being a guest on other podcasts

28:32

, whether you have one or not , I recommend

28:35

being a guest on others . But even if you do have

28:37

a podcast , I still recommend that because

28:39

now you're getting exposure

28:43

to their audience and if

28:45

they're already a podcast listener , maybe they'll check out

28:47

your podcast . But I

28:49

just think it's a

28:51

good way because people get

28:53

to know , like and trust you with a podcast

28:56

, because they're listening to you for maybe

28:59

30 minutes to an hour a week

29:01

and plus

29:04

they can do it while they're multitasking , like driving

29:06

or doing the dishes or whatever it is , versus

29:10

, you know , a YouTube video or a book

29:13

or something like that where you have to use your eyes , unless

29:16

it's an audio book , I guess , but for

29:18

the most part , or like a blog , you know , I

29:21

feel like

29:23

it's becoming kind

29:25

of more the go to for

29:28

content consumption when

29:30

someone's wanting to learn something or even

29:32

just be entertained because

29:36

they can do it while they're multitasking

29:39

.

29:39

Yeah .

29:40

And it's just becoming more and more popular

29:43

and like mainstream

29:46

I mean 10 years ago even fun

29:48

, no , five years ago , like

29:51

, a lot of people didn't know what podcasting was

29:53

, or if they did , they

29:55

didn't really think anything of it . But

29:57

now you have like whole TV shows

29:59

that are centered around like have

30:02

you watched only murders in the building ?

30:05

I actually heard of that . Yeah , my

30:07

, literally I was at my my

30:10

best friend's house and she was

30:12

pretty much watching and I think it was like Selena

30:14

Gomez and they have a podcast

30:16

and they cover murders . Yeah , something like

30:18

that , yeah , okay , yeah . So I haven't watched the full

30:20

episode on my own yet , but she kind of gave me like

30:22

the brief overview of what it is .

30:25

Yeah , so I love that show . It's actually my favorite

30:27

show right now and

30:29

but that's

30:31

kind of centered around podcasting . And then there was some

30:33

show like a couple

30:36

of years ago , called what

30:38

was it ? God friended me or something like that

30:40

, but that was based around a podcast . And

30:42

then I think there's some show with Octavia

30:45

Spencer , that's about . I forget

30:47

what it's called , though , but anyway , it's

30:49

like there's more and more just TV

30:52

shows , like not even reality shows

30:54

, but like yeah

30:56

, I don't know , it's just everybody . It's

31:00

like everybody's got a podcast .

31:01

Yeah , and it's affordable

31:03

too , and so . So let

31:05

me ask you then so what does it take

31:07

to start one up ? Like how much money would one

31:09

you know the frugality

31:12

extra , I guess right . So like how could

31:14

someone start their podcast if

31:16

they were on a budget , like , what did they need

31:18

and how much would it cost them ?

31:21

Yeah , so my personal recommendation

31:24

is to start with or

31:26

set aside $100

31:28

and get a USB mic

31:31

like a Samsung

31:33

Q2U for example . That's

31:35

what I use . I think it's like 60

31:38

, maybe 80 bucks , but it plugs right

31:40

into your computer or your laptop , so

31:43

you don't even need to have like an interface . And

31:46

then you'll need podcast hosting

31:49

, and there's several

31:51

different ones . I use Captivate

31:53

, which is like 19 bucks a month

31:55

, but I think there's some

31:57

out there that are as low as like five

31:59

bucks a month

32:01

. And then I mean

32:06

headphones or earbuds , just so that there's

32:08

not echo , which

32:10

most people probably have

32:12

earbuds or headphones . Most

32:14

people have a computer , so

32:17

you can use a lot of things . You already have

32:20

just the mic , the podcast

32:22

hosting service , and

32:25

then I mean

32:27

, really that's all you need starting

32:29

out .

32:31

Yeah .

32:31

And I recommend probably having a website

32:33

as well for the podcast

32:36

, but it's not must

32:38

right , yeah .

32:40

All right , and then from there , right , what's

32:43

like a quick if you can

32:45

give us like a quick , like two minute launch

32:47

strategy ? If you had , we were at a restaurant

32:49

and you only had a napkin to write out a launch

32:52

strategy for someone and they wanted to start

32:54

a podcast . What would you do to get

32:56

as many viewers as possible in

32:59

as little time as possible , with $0

33:01

in budget for advertising or marketing

33:04

spend , aside from getting the actual equipment

33:06

to start up the podcast ? Like , how would you start

33:08

up a podcast ?

33:10

Okay , so not taking into account the

33:12

naming and the cover art and all that stuff , but like

33:14

you're at your launch Okay .

33:16

Let's say you get an idea like all right , you know

33:18

, I'm gonna start a podcast talking

33:20

to friends about sports or whatever it may be . Like

33:22

I got an idea , I'm gonna start a podcast , all

33:25

right , sarah said I need a mic , I need hosting and

33:27

I need a whatever . I thought of a

33:29

name and from there I got the basics

33:31

out the way , like all right , how do I get this on

33:33

the air ? How do I get people listening when

33:36

you're out the gate ?

33:38

Yeah , so to do

33:40

it for free , I would

33:42

recommend , like , submitting it

33:45

to . There's various

33:47

news letters , some

33:50

that are podcast specific , so you could submit

33:52

to them . Or , like , let's

33:54

say it is a sports podcast , you could try submitting

33:57

it to newsletters that have to

33:59

do with sports . There's

34:02

a lot of options that are free and

34:05

then you could also

34:07

submit it . So

34:09

, okay , I'm pretty sure how

34:11

I got in the top 200

34:13

on Apple was because

34:16

it was in the

34:18

. What do they call that ? Is

34:21

it the featured or the must listen or

34:23

the ? I forget the exact

34:25

word . No , not

34:27

that it was . Oh

34:30

, what is the word ? I think it's a new thing that

34:32

they're doing a . Anyway

34:35

, it's not new and noteworthy because that's

34:37

like just for new shows , but it's kind

34:39

of like that oh , essentials , it's

34:41

called the essentials list . So

34:44

and I think how

34:46

I I'm pretty sure how I

34:48

got in there was because

34:50

I had actually submitted something

34:53

to Apple like oh

34:55

, it was well over a year ago , maybe two years

34:57

ago now , maybe more for

35:00

free podcasts and

35:03

there's no guarantee that they'll pick your show

35:05

and who knows how long it'll be . So

35:07

so I'm pretty sure that's how I

35:10

got featured . And then , because I was featured

35:12

, then I got in the top . You know , I started

35:14

getting tons and tons and tons of downloads

35:16

because now I'm in the featured . And

35:19

so there are a bunch

35:21

of like free ways

35:23

to go about getting exposure

35:26

. They're not usually guaranteed . You

35:28

won't always be guaranteed to get

35:31

placement , but you can at least submit it

35:33

to these various places . I think I have a list

35:36

. I need to put down my website of

35:38

different places you can submit to . So

35:41

that's one way . Another

35:44

way would be okay

35:47

, so that's newsletters , but then there's also podcast player

35:49

apps that some of them have the free , like

35:52

Apple , but there's others that

35:54

have a free option . And then

35:56

I also kind of

35:58

have noticed that TikTok

36:01

like starting a TikTok

36:03

channel for your podcast has

36:05

actually worked , more

36:07

so than like other social

36:10

media . So

36:13

, yeah , that would be another thing

36:16

you could do like

36:18

you know , create clips , like video

36:20

grams , of podcast

36:22

episodes with the guest

36:24

or like , and then , if

36:26

they have a Tik Tok you know , tag them . Or

36:29

it wouldn't even have to be like a part of a podcast

36:32

episode , it could just be like a quick tip

36:34

type thing , but

36:37

yeah , so those are a few ways to kind of get

36:39

started for free

36:41

and get some exposure

36:43

.

36:44

Okay , and then let me ask you this right

36:46

, you mentioned podcast guesting

36:49

. We said , regardless of whether someone has a podcast

36:51

or not , they should be hopping on podcasts

36:54

. Is it good for your business ? You know what are

36:56

some ways that you would . You know some

36:58

do's and don'ts , because , of course , you had tons

37:00

of people who are now pitched to be on your show , right , probably

37:03

a bunch of agencies , assistants , probably

37:06

people themselves , probably secretaries

37:08

, probably a whole bunch of people that have reached out , and

37:10

you probably had some good pitches and pitches that

37:12

, just , you probably don't even open , right ? So it's like

37:15

what are the do's and

37:17

don'ts when asking someone

37:19

to hop on their podcast ?

37:21

I think , keeping it as short as you

37:24

can , because sometimes you'll get pitches

37:26

from people and it's usually

37:28

not even well . First of all

37:30

, if someone's pitching me and it's not even the guest

37:33

and it's like an agency or something , I'm

37:35

not as likely to take

37:38

them on anyway . But

37:41

some of the pitches are so long

37:43

like I don't even read the whole thing . It's like 10

37:46

paragraphs . Well , okay , like three paragraphs

37:50

, but I would recommend

37:52

like maybe three

37:54

sentences or something like

37:56

a brief thing about you

37:58

, but focusing

38:01

more on , like

38:03

the topic . If you can

38:06

come up with like an episode

38:08

title and like the exact

38:11

thing that you'll be talking about . I think that that's

38:13

helpful as well . And

38:17

then , as far as like fine , like if you're doing

38:19

it on your own , you're not hiring an agency to do it

38:21

, which I recommend

38:23

doing it on your own there's

38:26

tons of platforms out there , like Podmatch

38:29

and there's at

38:31

least a handful of different ones , where you can find

38:33

shows that are accepting guests

38:36

and you can pitch directly

38:38

on those platforms .

38:40

And then I wanted to ask you to because

38:43

, as I said , you've been podcasting

38:45

now for a while what are some things that

38:48

helped you make

38:51

the process easy to continue ? Right

38:53

, because , as you know , we talked about it earlier a bit as

38:55

well right , we both almost podfated

38:58

. We both had that situation where it's like we almost

39:00

had our podcast go into the podcast

39:02

graveyard and never pick it back up . Like

39:04

, what have you learned now ? So anyone who wanted

39:07

to start a podcast to grow their business , right

39:09

, like , what are some of the things you

39:11

would suggest that would help

39:13

them make this process as easy

39:16

to continue so they don't get burned out or podfated

39:18

or whatever may happen ?

39:20

Yeah , so the first thing I'd recommend is

39:23

batching . So whether

39:25

that's batch recording or batch

39:27

editing , batch

39:30

scheduling batch

39:33

everything right . Yeah , batch everything

39:35

. So maybe

39:37

do several interviews in a

39:39

day , or at least maybe in a week , and

39:41

then , or if you're editing

39:44

your own show , like try to

39:46

edit a few episodes

39:48

at once and then maybe try to go ahead and schedule

39:50

them out in your podcast hosting provider

39:53

so that you don't even like

39:55

have to think about it . So that would be

39:57

one recommendation . Another

40:00

one , and that would be more of like , if you're doing

40:02

it all on your own , but

40:05

, like you could also hire somebody

40:08

or a company to do it

40:10

, so all you have to do is just show up and

40:12

record , in which case you could still batch your

40:14

cord , but when it comes to like , editing

40:17

and publishing and posting , and

40:19

you could hire someone else

40:21

to do that , so you're

40:23

not as likely to podfade that way .

40:27

Yeah , I went to episode

40:29

I think 104 before I got any help . What

40:31

about you ? How long did it take before you had to ? You

40:35

got help on board .

40:37

Okay , so like I have actually been

40:39

doing it mostly

40:41

myself , really

40:43

, Because I like over 200 episodes

40:46

in now , almost at 200

40:48

. Yeah , because I just I

40:50

just like it , but I don't know

40:53

, maybe it's a control issue . I there's

40:55

like a certain way like to do

40:58

things , but I do use AI

41:00

now for like show notes , transcripts

41:03

, descriptions , whatever

41:05

. So that definitely speeds . Like I use descript

41:08

for the editing

41:10

which is

41:12

speeds it up , and then

41:14

like cast

41:16

magic for all the other stuff , and

41:20

yeah , so it's like , even though

41:22

I'm doing it myself . So maybe that's another thing I

41:24

could suggest is like , if you are

41:26

going to do it yourself , utilize

41:29

some AI stuff , like and it's

41:31

not gonna be perfect , you'll still have to go and tweak a few

41:33

things here and there , but it does save

41:36

a lot of time .

41:37

No , 100% . And so , sarah , you dropped a lot

41:39

of nuggets about podcasting , how that applies to

41:41

business , how you can help on other people's shows , how

41:43

you can start your own show . Right , where

41:46

could we find you at ? Where can we connect with you ? If you wanted to get

41:48

to hear more about what you have going on

41:50

around your podcast , or even check out your website

41:52

, Like , where could you find you ?

41:54

Yeah , so for

41:57

the podcast you can just go to frugalshow

42:00

and then it

42:02

has all the different platforms you can listen on or

42:04

you can just search for it in whatever app you

42:06

use for GoPreneur

42:08

. And then as far as me

42:10

and what I'm doing in my businesses and stuff

42:13

that kind of are all around podcasting is

42:16

thepodplanetcom .

42:19

All right , and now it's time for our famous five . So

42:21

question number one . We're gonna get right into this

42:23

one . What is the most impactful

42:25

lesson that you've learned in life ?

42:28

So this is one I've just recently

42:30

kind of learned or figured out is to

42:33

trust your gut , like

42:35

your heart and your mind , regardless

42:37

of what it is , could

42:39

be deceptive or deceiving , or like

42:42

it's not always right , so , but

42:44

you can usually tell in your gut

42:46

, like in your body , what

42:49

you should or shouldn't do , or like

42:51

something doesn't seem right about

42:54

this or seems off or whatever

42:56

. So , yeah , trust your gut .

42:58

What is the most admirable trait a person can

43:00

have ?

43:02

So there's several , but I

43:04

guess , if I had to pick one , it would probably be honesty

43:06

, because I kind of feel like if there's

43:09

not honesty , then do

43:11

any of the other traits matter .

43:14

Go point . If you had to change

43:16

someone's life with one book , which book

43:19

would you recommend ?

43:20

So there's tons of books I love

43:22

, but keeping in you

43:26

know that this is like a walk

43:28

to wealth type podcast there's

43:31

probably three books actually . Can I give you three

43:33

books ? Give us three , so

43:36

, and the first couple you've maybe heard of

43:38

, probably , but the third one probably not . So

43:41

the first two I will teach you to

43:43

be rich by Ramit Sethi

43:45

. Secrets

43:47

of the Millionaire's Mind by T Harve

43:50

Ecker , and

43:52

how to be a Capitalist

43:54

Without Any Capital by Nathan

43:57

Latka .

43:59

That's a nice title how to be a Capitalist Without

44:01

Any Capital ?

44:02

Right , actually , that book

44:04

I saw in an airport . I

44:07

had never heard of the book , I had never heard of the guy

44:09

and I was just when

44:12

I get to an airport I get there early and I like

44:14

to look at the little shops and

44:16

the books and whatever and

44:18

that one really stuck out to me and like

44:20

usually , you know , because I'm

44:22

a frugalpreneur , I will buy

44:24

stuff on Amazon because it's a lot cheaper than

44:27

in an airport . But it captivated

44:29

me so much I was like you know what ? I'm going to pay twice

44:32

as much for this book so I can read it on the

44:34

plane . So I did .

44:35

Yeah , amazing . So let me ask you what is

44:37

the legacy that you're trying to leave behind ?

44:40

I would say to help other entrepreneurs

44:44

or frugalpreneurs to

44:46

successfully launch

44:49

a sustainable and

44:52

budget friendly business .

44:54

And for someone or anyone that wanted

44:57

to embark on their Block 12 today

44:59

, what is the first step you recommend

45:01

they take ?

45:02

I would say the very first thing would be to get out

45:04

of debt , because if

45:07

you're still in debt it's kind of

45:09

hard to really accumulate

45:11

wealth or get a business

45:13

going . I feel like that's

45:16

the first thing you really need to do .

45:18

Get a debt . All right , Sarah . Well

45:20

, that is our time here . Thank you

45:22

once again for hopping on

45:24

. I'm looking forward to catching up with you over our podcast

45:27

movement by the time this drops . It will

45:29

be long gone , but still looking forward to seeing you

45:31

to the next week and thanks again for hopping

45:33

on the show .

45:35

Thanks so much for having me .

45:39

You've now finished taking the first step . Now

45:42

let us help you take the next one . Subscribe

45:44

to our newsletter at walk2wealthcom

45:46

. That's Walk the Number Two Wealthcom

45:49

, so we can keep you moving on your journey . We'll

45:52

see you on the next episode of Walk to

45:54

Wealth with John Mendes .