SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.

What makes a great newsletter? Relevancy! 🎯

Nov 1st, 2021 16m 43s

Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.

How to write a great press release? Get to the point 👉

Oct 18th, 2021 12m 4s

Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.

What can we learn from Content Designers? It starts with research 🔎

Oct 4th, 2021 11m 4s

Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.

Need to convey complex information? Consider adding a chart 📊

Sep 20th, 2021 13m 44s

Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.

What's the Rule Of Three? A powerful copywriting technique 🧠

Sep 6th, 2021 12m 8s

Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.

How to hire the right copywriter? Understand your needs ✅

Aug 23rd, 2021 9m 24s

Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.

How to go about editing? Focus on the big picture 🗺

Aug 9th, 2021 17m 29s

Editing copy is just as important as drafting it. So if you're editing someone else's work, you'll want to get it right. Oli shares his tips to get good results while keeping your copywriter happy.

Writing for someone else? Talk to them first 📞

Jul 26th, 2021 10m 22s

Writing on behalf of someone else can be a unique challenge. Oli shares his three-step process to get good results every time.

How to become a copywriter? You don’t need a degree 🤓

Jul 12th, 2021 19m 59s

There are many ways to become a copywriter. Oli shares his journey, from starting a blog at 15, spending his 20s as a marketer, to becoming a Senior Copywriter in his 30s.

How to recognise good copy? It has to resonate 🧏

Jun 28th, 2021 8m 54s

Good copy connects with its reader on an emotional level. Oli explains why a copywriter's main job is to understand their target audience.

How to be a productive copywriter? Create habits 🔁

Jun 14th, 2021 23m 17s

A good habit is like a superpower, elevating the speed and quality of your work. Oli shares his writing routine, from planning to drafting and editing.