Isn’t pricing just setting and defining the value of a product? Unfortunately, it is not that easy. Antonella Sinito, the pricing operations manager at 3M, is here to explain why this approach is incorrect, and why pricing is actually all about improving customer experiences and simplifying processes. Tasked with creating data processes for 18 Latin American countries, each with different languages and unique currencies, Antonella is an inspiring guest who shares her journey of reshaping the male-dominated industry and coming out on top. To her, it is all about customer experience, and Antonella speaks to the changes in customers’ expectations and needs post-pandemic, the factual common language in data management, and what it takes to create effective change (and make it stick!) From constant transparency to maintaining communication and adapting to changes in the environment, it all comes down to one thing: getting customers what they want. Tune in today to learn more!Learn more about your ad choices. Visit megaphone.fm/adchoices