This episode is a chat from several months back, lost until we started the new series of episodes here on the Warren Whitlock Show.

I've known Brian for a few years. Memorable because of the #bacon references. He is host of the Bacon Podcast and author of multiple books.

Brian reminds us that "It's not about you" which we know is the key to marketing. Find out what THEY want and see that THEY get it.

Bacon draws attention to Brian Basilico but there's so much more.