An award winning business model that invites customers to be part of a “generosity experience”, helping people in need.

This episode features WPC’s Young Professionals Director, Miranda Hawkins, and Martin Barrett, owner of Sozo Gifts in Seattle. Tune in to learn how businesses can create a unique experience for customers designed to foster moments of genuine enjoyment and relationship. Be sure to check out part 2 on the science behind generosity and it’s effect on the brain.