Our guest today is Malinda Gagnon CEO with Uprise Partners and this, Part 2 now of an Interview with this group’s shared leadership with her husband, Brian Gagnon, in Episode 31 of our WatchPitch Podcast. We dive a little deeper into the metrics of what moves investors towards their investing; resources, time and expertise into a start-up. And perhaps you would be surprised to learn that some of this goes as deep as your soul. If a Founder and their team are not operating from a place of trust and a shared understanding of what true north means, to everyone, once faced with success or failure, this could spell for a less than brighter future if their understanding of this compass bearing is not shared. Give this a listen, you will be inspired and especially delighted to hear how a couple manage to invest their time together into future high growth businesses in parts of the country that are under-served and under-represented.

We learn from Malinda how a company’s soul must be at the forefront of understanding by everyone on the team, sharing common values to help guide the business through both successes and failures as well as the importance of having advisors who you can lean in on for counsel. Starting a business is tough and not for the fair-hearted, but rather for those whose passion can fuel their ideas, their teams and their advisors with a willingness to connect through thick and thin.