We open our 3rd Season with the WatchPitch Podcast not just with audio but now with video...if you would like to SEE this podcast visit our You Tube Channel and SUBSCRIBE by searching WatchPitch, all one word, WatchPitch and SUBSCRIBE to our WatchPitch You Tube Channel. And when you SUBSCRIBE you won’t miss a single episode.

Chris DiNicholas joins us, formerly a Graphic Designer with the National Football League here in the US, He works with Founders and CEO’s with a warning sign around his neck. It reads; this job can be dangerous. Pointing to stats that back this up we discuss how to avoid these dangers and build a business with underlying foundational practices that include the importance of Co-Founders... and the “yellow flags” that indicate you might be in trouble with your Co-Founder, understanding what is actually needed for your business and doing that by listening deeply both to your customers and to the marketplace. You will want to hear and watch all of this to learn how important the habits are of your customers.

We learned from Chris the importance of listening to our customers, and for those of us who are action-focused leaders, this means to pause...and to listen. We also learned about distinguishing between our self and our ideas...they are not one and the same and finally, about Chris’s upcoming class for Leaders and Founders focused on hacking customers at hacking customers.com. Thank you for listening !