Imagine having the power to look into the future of the water industry - sounds exciting, right? That's the journey we embark on with Dr. Graham Norris, an organizational psychologist who specializes in foresight and futures thinking. Our dialogue spins around understanding the importance of long-term thinking, especially in the water sector. We delve into the concept of controlling our attention and expanding our imagination to contemplate future possibilities and their implications. We also discuss how data-driven models can help us predict future scenarios and the role of predictability in water services.

With Dr. Norris, we untangle the complexities of future thinking. He brilliantly breaks it down into three facets - the predictable context, the unpredictable elements like socio-economic factors, and sculpting our desired future from our understanding of these aspects. The beauty of it all lies in envisioning multiple potential futures and making decisions with conviction. It's a fascinating exploration into the world of tomorrow, a world that we can shape with our thoughts and actions today. 

Towards the end of our conversation, we consider the challenges and advantages of future thinking and the potential of technology in overcoming psychological barriers. We discuss how regularly creating new scenarios and shifting perspectives can enhance our understanding of the future. Stressing on the water sector, we contemplate the possible inequalities that could surface and the importance of having a vision for the future. We conclude with some thought-provoking insights on how the water industry, entrepreneurs, and water tech companies can adopt futures thinking, and our role in facilitating this transformation. So, are you ready to step into the future with us?

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