As the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties with marketing stories. We explore different storytelling strategies, that don’t give away the plot, and creative activations The Craftsman Agency has used to create magical moments. Gina shares how they take these strategies, typically used for TV and movies, and apply them to physical products. We also discuss if there is room for brands on new platforms, like BeReal. 

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Show Notes:

1. Introducing today’s guest, Gina Gianatasio Michnowicz from The Craftsman Agency.
2. Starting at the beginning, was Gina always creative? What sparked that passion for her?
3. How did Gina go from a career in HR to working as the CEO and Chief Creative Officer for The Craftsman Agency?
4. What kinds of clients does The Craftsman Agency work with?
5. What drew Gina into the media and entertainment industry?
6. The challenges of marketing a story. How do you not reveal too much?
7. Dealing with the short shelf life of social media campaigns. 
8. How The Craftsman Agency comes up with campaigns that resonate across generations. 
9. Getting buy-in from clients for creative activations. 
10. Working with other agencies: establishing boundaries and understanding objectives. 
11. How to apply storytelling to physical products. 
12. What Gina likes to see when working with creators. 
13. Do platforms like BeReal have space for brands?
14. Gina’s tips for marketers looking to work in entertainment. 
15. The best piece of advice Gina’s been given.
16. Who is making waves online and why?

In this episode:

1. The Craftsman Agency: https://www.thecraftsmanagency.com/ 
2. Gina: https://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.