Do you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist, award-winning designer and the Creative Director at Arcade, about scanning. Alyssa implemented this strategy, used by Futurists, at Arcade through a program she calls SCAN CLUB. The process allows marketers to stop “pivoting” and instead lean into curiosity, and intention to craft strategic work that resonates. Alyssa breaks down everything you need to know to start scanning on your own in this episode. 

More from Alyssa:

• Website: http://alyssayuhas.com/
• Instagram: @alyssayuhas
• [previous episode] The Enduring Power of Curiosity: https://podcasts.apple.com/ca/podcast/s03-s04-the-enduring-power-of-curiosity-with/id1484888104?i=1000510522147
• [previous episode] What Trends Teach Us About the Future of Brands: https://podcasts.apple.com/ca/podcast/what-trends-teach-us-about-the-future-of-brands/id1484888104?i=1000574870972 

Show Notes:

1. 2:30 - A bit about Alyssa’s background and work. 
2. 5:45 - What is a futurist?
3. 8:30 - What is scanning? 
4. 10:32 - How do you find signals?
5. 12:45 - Why it’s important to always stay curious. 
6. 15:00 - Categorizing “Buckets” and using “STEEPV” to understand signals. 
7. 17:00 - What inspired the start of Arcade’s SCAN CLUB?
8. 21:05 - How signals connect to brand strategy development.
9. 24:00 - The massive advantages this system holds for marketers. 
10. 27:30 - Examples of scans and trends from “SCAN CLUB.”

Mentioned in this episode:

• SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.