Have you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sectors, including media, marketing and sales. We delve into the limitations and opportunities of AI in content creation, Maria’s favorite ChatGPT plugins and tips for marketers wanting to navigate this new terrain successfully. 

An episode packed with valuable insights and tips, this is your chance to stay ahead of the curve in the ever-evolving world of AI and marketing.

Learn more from Maria: https://gigantic.is/courses/ai-marketing 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

Show Notes:

1. 03:35 - Where AI is at now, we’re seeing a pace of growth we’ve never seen before
2. 06:55 - When people say “AI” what are they actually talking about?
3. 08:50 - Will AI replace marketers?
4. 14:00 - What industries will AI be most helpful for?
5. 15:50 - Cautions to take when using AI for content generation.
6. 19:30 - Opportunities generative AI creates for marketers. 
7. 22:35 - How leaders can get their teams into the mindset to try AI. Best platforms for marketing teams to jump into. 
8. 27:30 - How to find plugins to use with generative AI platforms like ChatGPT. 
9. 29:25 - What makes a great prompt?
10. 34:15 - Are there any risks with using generative AI?
11. 36:25 - A message for people who feel afraid to try AI. 
12. 40:00 - What Maria is excited to see happen with AI next. 
13. 41:10 - Who Maria is seeing making waves and why

Mentioned in this episode:

• Penny AI: https://getpenny.com/about-penny/
• trnd.io: http://trnd.io/
• Bernard Marr, Futurist: https://bernardmarr.com/ 

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

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S6 - present Production by Morgan Berna, editing by Harrison Neef.