We talk about what defines an influencer versus someone who just has followers. We sit down with Keiara Taylor, a Houston-based content creator and influencer with the handle Taste of Town HTX, who has been in the influencer space for three years. She explains how influencers are different because they actually influence people's decisions—in her case, by exploring the hottest restaurants in Houston and beyond, helping visitors know exactly where to go and what to experience when they come to the city.