With Lynn Ferguson, Chesney Hawkes, Neil Harrington

This week our topic is consumerism. How do those big brands make us part with our cash and spend , spend , spend ? Writer & Advertising copywriter Paul Burke is our guest and he explains some of the tricks of the trade and how different sections of society are tempted to spend in different ways.

You can find out more about Paul here,

http://www.paulburkecreative.com