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In this podcast episode, hosts Lee Woodward and Mark Kentwell delve into the intricacies of real estate lead generation, focusing mainly on "fishing upstream." The discussion revolves around nurturing potential real estate buyer leads who possess a trade-in property but have yet to be ready to sell. Despite the immediate need for listings in the real estate market, a crucial journey exists for individuals to feel secure about making a move.

Mark Kentwell, a dedicated figure who addresses this challenge within the Australian real estate landscape, shares insights from his career and the groundbreaking development of Nexr, a stand-alone company aimed at tackling lead generation obstacles. He introduces Nexr Propel, a revolutionary lead generation system designed to facilitate a consistent flow of listings, thereby enhancing agent loyalty within the industry.

The conversation emphasises the importance of tapping into the purchasing community as a primary source of potent listings, highlighting the significance of seasoned data in driving effective lead-generation strategies. Ultimately, the episode offers a forward-looking perspective on the future of modern real estate lead generation, emphasising the need for innovative approaches to address evolving market dynamics and consumer preferences.

Hosted by Lee Woodward and brought to you by Realtair.

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