Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing. Just as there are many ways to skin a cat, there are many ways to say the same thing. Some make an impact, and others don’t. My guests will share their approaches to the art and science of influence to show you how to let your customers sit up and take notice of the value you have to offer.