This week, Rick Otton explores the different ways you can maximize profit centers in transactions.

01:42 Art of communication
02:30 “Pre-testing”
03:46 What’s the framework?
05:35 What should payments cover?
06:45 The power of this strategy
08:35 Making mistakes profitable
09:10 Increase charges?
09:20 Collection vs. payment
10:09 Undoing misconceptions
12:53 Is flexibility important?
13:17 Why maximize upfront?
14:18 How to set renewal fees