Chris Mercer is the founder and CEO of Measurement Marketing, a firm that helps companies figuring out what marketing steps to measure, how to measure them, and how to use all that data once it's being measured.

In this interview we talk about failure, and why it's so important to embrace failure in a way that propels you forward instead of pushing you backward.

00:00 - Embracing Failure as an E-commerce CEO

04:37 - The Power of Belief in Overcoming Challenges

09:16 - Strategies for Handling Setbacks in Business

13:08 - Rethinking Success and Failure

17:24 - Leveraging Podcasts for Networking

21:16 - Journey from E-commerce to Consulting

25:33 - Creating Impactful Content

30:00 - AI and Human Creativity in Podcasting

34:49 - Growing a YouTube Channel

39:19 - Connecting Podcast to E-commerce Expertise

43:19 - Generating Leads

47:41 - Being Open to Being Wrong

👀 Check out the company:

https://measurementmarketing.io

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