On this episode of the Wear Wag Repeat Podcast, I'm diving into a topic that's been at the top of my mind lately. I can't stop thinking about the power of long-form content and how it can benefit the marketing strategy for your pet business.

When we're in the business of caring for people's pets, trust is absolutely paramount. Long-form content allows us to provide comprehensive, helpful information that not only benefits our pet parents but also fosters trust and loyalty. It’s about providing value that reaches beyond quick tips in a 15 second video. 

When you are taking the time to really thoroughly explain something, it's going to build a lot more trust.

One tool that has significantly supported my long-form content is Pinterest. I’m always happy to share how you too can leverage it to drive traffic to your pet business website or blog. For those joining the Wear Wag Repeat Society this month, I have a special June lesson about Pinterest lined up for you. When you join, you also gain access to over 28 months of valuable archived content and our amazingly supportive community.