This weeks episode is for any beauty entrepreneur or aspiring beauty entrepreneurs. Natalie spends a lot of her time recruiting top talent, and insuring cultural fit.  She shares with us a guiding tool Winky Lux uses in most processes, the purpose filter.  Natalie shares Winky Luxs core values, their number one core value is love our customer. They are the arch stone of the whole business and messaging.  This episode is packed with great entrepreneurial information, advice and perspective from a very successful and driven beauty founder.  You don’t want to miss this episode beauties!