Web 2.0 marketing communications 3 - Community building
Released Friday, 11th December 2009
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Web 2.0 marketing communications 3 - Community building
Web 2.0 marketing communications 3 - Community building
Friday, 11th December 2009
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Web 2.0 marketing communications - Fondamentals (audio)
This course seeks to introduce students to the changing practice of marketing communications due to the rising importance of (online) consumer networks. The issues we address include word of mouth marketing, buzz marketing, community marketing, social network marketing, blogging and podcasting. We discuss many marketplace examples of best and worst practices. Moreover, students will work on a real-life case in cooperation with a national mobile operator.Join Podchaser to...
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