Word of Mouth Marketing 4
Released Wednesday, 3rd March 2010
Good episode? Give it some love!
Word of Mouth Marketing 4
Word of Mouth Marketing 4
Wednesday, 3rd March 2010
Good episode? Give it some love!
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Continuing with the lecture about the stickiness factor of messages, I show several videos with viral marketing best practices. Then, a student team presentation about Sony PSP offers an alternative scenario in which a marketing communications campaign resulted in negative buzz.
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Web 2.0 marketing communications - Lectures (audio)
This course seeks to introduce students to the changing practice of marketing communications due to the rising importance of (online) consumer networks. The issues we address include word of mouth marketing, buzz marketing, community marketing, social network marketing, blogging and podcasting. We discuss many marketplace examples of best and worst practices. Moreover, students will work on a real-life case in cooperation with a national mobile operator.Join Podchaser to...
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