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004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

Released Wednesday, 5th September 2018
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004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

Wednesday, 5th September 2018
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How to Build a Website, Part 3: Using the Squarespace Website BuilderWelcome, Small Business owners, entrepreneurs and community, to episode 004, which is part three in our five-part series for the Web and BeyondCast launch, on how to build a website for business. I'm Ray Sidney-Smith and so far, I’ve chatted with with experts on the principles of good website design and development, and getting your content together for your website launch. On today’s show, I have a panel of Web experts for building a website completely using a website builder called Squarespace. Let’s see what Squarespace is all about and if they’re the right choice for your business website.

(If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/004 for clickable links and the full show notes and transcript of this cast.)

If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us.In this CastRay Sidney-Smith, Host

Kerstin Martin

Originally from Germany, our first Squarespace expert panel member is Kerstin Martin, who has lived in four countries and travelled around the globe before settling down in the beautiful seaside town of Bellingham, WA. Her professional background in the airline, technology, finance and education industries eventually led her to starting her own business in her early 50s, as a Squarespace Web Designer and officially endorsed Squarespace Authorized Trainer. Kerstin specializes in designing professional websites for small businesses in only three days, and also teaches popular online courses in Squarespace web design, SEO and e-course hosting, as well as a business course on building a successful web design business.

Paige Brunton

Our next Squarespace expert panelist is Paige Brunton, a Squarespace web design expert, who helps creative entrepreneurs launch sites that connect and convert, all in just two weeks. Paige’s blog is the go-to destination for Squarespace info, helping thousands of Squarespace users every month. Her Start Your Squarespace Website Workbook is a popular free option for setting up the foundation of your Squarespace site. Paige earned a master's degree in the arts from the University of Mississippi. You'll find Paige traveling Europe and Asia where she lives as a location-independent digital nomad.

Brad Good

And, last but not least, Brad Good is an officially endorsed Squarespace Specialist, Authorized Trainer and has been building sites on Squarespace since 2008. He has helped hundreds of Squarespace customers with their websites. Brad started a web development company, based in San Diego, California, in 2015 that specializes in Squarespace and has built a team of 13 talented designers and developers.Questions/Topics We Discussed About Squarespace

What are the benefits/advantages and disadvantages of using a website builder platform like Squarespace versus building on a self-hosted website content management system?Who is Squarespace best for?What’s the process you take clients through when they want to launch a website?What challenges business owners the most when trying to get a website launched, in your experience working with owners?You work in a very visual niche industry with creative and design professionals. How does that affect your design process? I’m guessing these sites are image and/or video rich; does that require different accommodations within Squarespace?How does Squarespace square up against other website builders regarding mobile/responsive design, loading speed (desktop/mobile), SEO, and design flexibility?Are there features that Squarespace really cannot do well? Do you use other services or tools to overcome those within Squarespace?Squarespace has a reputation of being a “do-it-yourself” platform. What’s the value in paying a professional?

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From The Podcast

Web and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show

Web and BeyondCast is a podcast show where we discuss and guide Small Business on the ins and outs of marketing and managing on the Web, Mobile, Social Media and beyond. Hosted by Digital Marketing Strategist and Google Small Business Advisor for Productivity Ray Sidney-Smith, the show covers all things related digital marketing and productivity, along with other technology (including the occasional reminder about cybersecurity), for Small Business.About Ray Sidney-SmithI thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and management consultant, owner of W3 Consulting (a training consultancy for small businesses learning about marketing and managing on the Web) as well as a director of our subsidiary W3C Web Services (https://web.w3cinc.com). Web Services provides managed WordPress hosting, VPS hosting, domain name registration, Microsoft 365 and Google Workspace licenses, and more. Also, I’m the author of "SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained," published in 2014 and should have the 2nd edition (under a new title) out in the very near future.Let’s see what else would you like to know about me... I am the Google Small Business Advisor for Productivity so I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes Google Workspace ( http://getgooglework.space - formerly G Suite which was formerly known as Google Apps for Work), which encompasses many products and extends to third-party partners and services that can be used within the Google ecosystem. Finally, I’m an Evernote Certified Consultant and Evernote Regional Leader for North America. (Evernote is a powerful note-taking software. It’s the backbone of my personal and business productivity.)As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity, you can always jump out to my personal "omnifeed" at https://twominuterule.com.All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.What’s Web and BeyondCast all about?Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as a Small Business in spite of the changing nature of technology. You’re not a big business with an IT department, a marketing department, a legal department and so on. You need to be nimble and flexible and judicious with your time, money and other resources.We will be covering a wide variety of topics that are important to Small Business Management… and because so much of small business is marketing, it will have a slight bent toward that area of your business. However I do want to cover topics as varied as human resources and legal and regulatory issues, taxes and finances and many other topics that are important to small business owners with guest experts.Getting in Touch!So that’s what you can expect from Web and BeyondCast and I again want to invite you to visit WebandBeyondCast.com and comment on any episode page if you have questions about a specific topic.I also host a weekly livestream show, Web and Beyond Live (https://webandbeyondlive.com), which is more timely, news-focused discussion about digital marketing for Small Business.Starting a small business is a journey and starting this podcast is a journey for me as well. I’m looking forward to join you on your journey to sma...

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