From material to meta...

There is a new trend in Web3 trademarks and virtual world branding!

This time last year Nike got the ball rolling by filing trademark applications for registration for its name, swoosh logo, and a number of other well-known marks for use in connection with “downloadable virtual goods,” “retail store services featuring virtual goods,” and “entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing,”

So how do you register for a trademark in a virtual world?

Where can you check and keep up to date with trademarks?

What should you think about when associating intellectual property rights with NFTs?

To answer these questions and more our resident Web3 panel is delighted to to joined by our special guest welcome Shana Thomas!

Shana is a trademark and copyright attorney who has experience securing protection for emerging brands, advising clients on the launch of product names and slogans, assisting in the management of IP assets, representing applicants in trademark prosecution-related matters, and enforcing intellectual property rights against infringers and counterfeits.

Prior to joining her current firm LVLUP Legal, Shana worked at Discovery, Inc. where she assisted with various licensing and entertainment deals for Food Network, HGTV, and TLC. As a member of Estée Lauder’s Trademark Team, Shana also represented global cosmetic brands including Bumble and Bumble, Clinique, and Le Labo in various Intellectual Property (IP) clearance, defense, and enforcement matters.

A graduate of New York Law School, Shana graduated with an additional Certificate in Intellectual Property from the New York Law School Innovation Center for Law & Technology.

The digital world is fast moving and there are lots for all of us to keep up with!

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Your hosts: Robert Hanna, Mitch Jackson, and Francesca Witzburg.

This episode's "publish" date is the actual time that we aired LIVE on LinkedIn Audio.

Recorded with OBS.