Overview: In this episode of “Web3 Disruptors”, Ginnette Harvey explores the art of building go-to-market strategies, and the fundamental differences between Web2 marketing and Web3 marketing, with Regan Oelze, the founder of Minted Mojito. 

Discover more actionable insights and growth hacks for businesses in the ever-expanding world of Web3. 

What You’ll Learn: 

1. The fundamentals of marketing in Web2 and Web3. While they are similar, the key difference lies in the ethos and customer base. Understanding the customer in Web3 is crucial for effective marketing strategies. 
2. Building a strong community. This is ESSENTIAL in Web3 marketing. Word-of-mouth marketing is amplified in a community setting, where trust and shared interests play a significant role in purchasing decisions. 
3. Growing a business with diversity and inclusion as an important consideration. Companies can take steps to promote diversity by partnering with organizations that bring in underrepresented talent, ensuring inclusive hiring practices, and fostering a culture that supports diversity, equity, and inclusion. 

About Regan Oelze: 

Regan is a full-stack marketing leader, specializing in customer acquisition and demand generation. She joined Web3 in 2019 to lead EMEA marketing at Chainalysis, the blockchain data platform, and has now founded Minted Mojito in 2022 to help Web3 businesses build GTM strategies that convert.  

Since then, Regan has worked with Web3 fashion brands, DeFi companies, and security firms to attract, nurture and convert their ideal audience.  

Show notes: 

In this episode of Web 3 Disruptors, Ginnette Harvey interviews a Web3 marketing guru in Regan Oelze. Regan valuable insights and actionable resources to ensure that you’re thriving in the Web3 space. They delve into the evolving landscape of marketing in Web3 and how marketers can navigate the changes in technology and data. Additionally, Regan also discusses the importance of diversity and inclusion in the industry, as well as the unique challenges that women may face. 

Links and resources: 

Regan Oelze’s LinkedIn: https://www.linkedin.com/in/reganoelze/  

Ginnette Harvey LinkedIn: https://www.linkedin.com/in/ginnetteharvey/  

Web3 and Blockchain recruitment: https://www.bloc-haus.com/  

Are you being paid fairly? Take the survey: https://www.bloc-haus.com/salary-survey/  

Time stamps: 

[00:02:27] Learning marketing in Web3.  

[00:05:27] Marketing plans in Web3.  

[00:08:33] Building communities and word-of-mouth marketing.  

[00:12:46] Teaching founders and new marketers.  

[00:18:11] Misconceptions in go-to-market strategies.  

[00:19:11] Bias for action in founders.  

[00:23:00] Diversity in Web3 hiring.  

[00:28:33] User-friendly onboarding experience.  

[00:31:35] A rebrand with Minted Mojito.  

Keywords 

Web3 Disruptors, Regan Oelze, Web3 marketing, marketing strategy, conversions, diversity, female founders, DEI