ANNOUNCEMENTS:
# 1: Episode's free NFT mint (just add your e-mail address there so I can reach you with info about NFT's utility :)):
https://mint.highlight.xyz/641213a0d86b3081aa51c5b7
# 2: EpicWeb3 conference ticket giveaway:
https://twitter.com/epicweb3/status/1635215372180770816
# 3: Web3 Talks Smoothie page (upvotes much appreciated!):
https://smoothie.so/project/21e8v93z
TIMESTAMPS:
0:44 Info about the EpicWeb3 conference
1:50 3 small announcements
3:18 Nat's lessons from working at Square & DoorDash and why he started working on Highlight
7:23 Why Square in 2015 was doing a lot of explorations and what Nat learned from Jack Dorsey
10:00 What was the Highlight MVP and why targeting non-crypto natives was a mistake
15:45 How they acquired their first users and how Product Hunt was surprisingly effective
16:58 Why token-gating was a hard problem for established creators and how they decided to solve it
25:00 Why is Nat not bothered about competing with Zora & Manifold
27:27 Favorite Nat's NFT use cases
30:00 Most interesting token-gating examples & bookclub 2.0
33:15 What kind of help can bigger creators expect from the Highlight team
35:57 What kind of partners are they looking for
38:00 Most important metrics they follow
39:35 What assumptions they had were proven wrong and why educating people about digital ownership is so important
42:25 Why new wallets might help to teach people about NFT ownership
44:35 What would Nat build if he wasn't building Highlight
45:10 Why would he make people focus more on use cases than tech
47:07 Where people can learn more about Highlight
48:34 Nat's guests' ideas
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