In this episode of the Webfor Marketing Podcast we talk about Google and E.A.T. (Expertise, Authority, Trust). This episode covers a wide range of E.A.T. topics from what is E.A.T. to the role it plays in Google Search, and much more. Michael, Kevin, and Jake share their thoughts on the role E.A.T. plays in search and how business owners and marketers should be thinking about and incorporating E.A.T. best practices into your SEO Strategy.

The Webfor team discussed the following topics:1. What is E.A.T.?2. Quality Rater Guidelines3. E.A.T.'s role in Google Search4. E.A.T.'s role in the ranking process5. How do E.A.T. ratings work? 6. Is there a sitewide E.A.T. score?7. E.A.T. best practices (Quick tips for E.A.T.)

Podcast hosts: Kevin Getch - Found & CEO of WEbforhttps://webfor.com/team/kevin-getch/https://webfor.com/blog/author/kevin-getch/https://www.linkedin.com/in/kevingetchhttps://twitter.com/kevingetchhttps://www.sempdx.org/about/board-members/

Michael Cortez - Partner & Marketing Manager at Webforhttps://webfor.com/team/michael-cortez/https://webfor.com/blog/author/michael-cortez/https://www.linkedin.com/in/michaelcortez87/https://twitter.com/mpcthemarketerhttps://www.sempdx.org/about/board-members/

Jake Morley - SEO Specialist at Webforhttps://webfor.com/team/jake-morley/https://www.linkedin.com/in/jake-morley-118a76144/

Resources:https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfhttps://webfor.com/blog/google-knowledge-graph/https://webfor.com/blog/what-is-schema-markup/

If you want to talk more check us out and connect with us on socials!https://www.linkedin.com/company/webfor/https://twitter.com/webforhttps://www.facebook.com/webfor/

If you want to learn more about our SEO services check us out here!https://webfor.com/marketing/seo-services/

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