I'm the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini's book, Influence. 

And it is great. I already knew the concept of triggers. But there's another world in this book. 

In this episode we look at:

• Reciprocity
• Commitment & Consistency
• Social Proof
• Likeability
• Authority
• Scarcity

What does each of these triggers mean? How can you use it in your business? 

I'll provide some explanations and examples for you today. Check it out!

Show Notes

[00:45] Intro to Influence by Robert Cialdini, and triggers

[02:50] The Mouthwash Tangent... 

[04:00] The 6 triggers for greater influence

[05:20] Reciprocity trigger - give value to get value

[08:20] Commitment & Consistency trigger

[11:45] How I use Click To Tweet to get a commitment

[12:50] Social Proof Trigger and testimonials

[16:42] The Testimonial Cruncher, how to get plenty of testimonials

[24:40] Likeability trigger - don't be a corporation

[27:20] Authority trigger, how to be an important person to your audience

[31:00] How you can get interviews that will increase your authority

[33:32] Scarcity trigger, "Don't miss this amazing opportunity!"

[37:00] Best practices for using triggers

Show Links

• Robert Cialdini's Influence on Amazon [affiliate link]
• Michael O'Neal's Solopreneur Podcast at Solohour.com
• Click To Tweet at ClickToTweet.com