All your lotions, potions and more have this in it. (And if they don’t, you should check why not.) What is it, you ask? The all-important skincare base. It’s the literal foundation of products, affecting everything from efficacy to experience to eco-consciousness. Murad’s head of research and development, Andrew Koenig, takes us behind the scenes of how chemists formulate with bases to create skincare magic. Be sure to visit wellconnected.murad.com for more science-based, skin-wellness stories.