Do you ever notice that engagement, birthday, and other announcement posts seem to populate the most in your news feed?

Facebook is a social platform and it shows posts based on amount of engagement. Posts that announce something new and exciting most often elicit an immediate engagement response from Facebook friends and typically generate more than just “likes” and “loves.” We see comments and within those comments we see GIF’s, etc. People are socializing and congratulating the poster on their announcement.

What does this mean for your business?

It means that if you can create content that elicits an immediate engagement response from your Facebook friends, that post is more likely to be seen by MORE people.

Another cool thing? When Facebook notices that your post is receiving engagement, it will then show this post to more of your Facebook friends. BUT, Facebook will NOT show your post to additional Facebook friends unless it has received this immediate engagement.

Therefore, you may want to think twice (or three times) about keeping your silent (inactive) friends if you are on Facebook to run a business. These lurkers are holding down your reach and preventing people from seeing your posts who want to see your posts.

Strategies to increase your engagement:

• Create engaging posts (stimulate conversation - each time someone comes in to comment it restarts the algorithm to show your post to more people/additional friends who might not have seen it)
• Change up how you post (images, text - long form, short form, video, live video) - see what gets people to talk
• Keep your content consistent
• Don’t post outside your purpose (define your purpose) - my purpose is helping you make more of yourself by doing less and having a lot of time for yourself and your family
• Encourage friends who can see posts to engage
• Remove inactive friends who are not engaging