Over the last four months, I have been taking the easy way out. First, the backstory…

Back in 2018, around April or May, I started doing Facebook Lives in my car on my way to a marketing client’s office. It was ok, yet never felt quite right. I was doing what they (the gurus) said to do. I was posting every day to my audience. (Now, my audience was just my family and friends.)...

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